While the world is gearing up for the soon to begin ICC Cricket World Cup, fans in India and Pakistan are an excited lot too as India clashes with its arch rivals on 15 February during their opening match. To add to the excitement, official broadcast network - Star Sports - has launched a TVC as part of its overall campaign titled #WontGiveItBack. The 60 second TVC shows a young Pakistan cricket fan sporting the team colours waiting to celebrate the victory over India in the World Cup since 1992. The wait has been so long that he now has a son, who also repeats his father’s routine to no avail as India eventually defeats them. The comic element of the film revolves around the fans’ routine of getting the crackers out for celebration in every edition of the World Cup when India plays Pakistan, in anticipation of their win but only to shelf them back again in disappointment. The communication brief for the TVC stated that India versus Pakistan in the World Cup is the biggest game on the cricket calendar. It also happens to be the first game for both the teams as they kick off their respective WC campaigns. Secondly, the brief was to ignite a sense of pride and passion amongst Indian cricket fans. The statistical insight was based on the fact that India holds the bragging rights to this game. India and Pakistan have played each other in the World Cup five times and India has come out victorious each time. The TVC is produced by Bubblewrap Films, directed by Suresh Triveni and produced by Ketaki Guhagarkar. The Star Sports team comprised Rohit Khanna, Venkataraman Mandalam, Juju Basu, Mustafa Rangwala, Vikas Dubey, Prathamesh Sapte, Atulya Parashar, Ajeet Mestry and Dayanand Bhoite. The TVC so far has garnered 2,50,050+ views on YouTube. The highly anticipated match will be telecast live on Star Sports 1, Star Sports 3, Star Sports HD 1, Star Sports HD 3 and starsports.com. The coverage of the match will begin from 7:30 am.