Press Release

Star Sports wins Multiple Honors at Indian Digital Media Awards 2017

3 July 2017

Star Sports wins Multiple Honors at Indian Digital Media Awards 2017

Kabaddi powered through with 1 Gold and 2 Bronze awards

Star India was also awarded the Best Digital and Social Media Advertiser (Hall of Fame) award

Mumbai, July, 03, 2017: Star Sports, India’s leading sports broadcaster, won 3 awards at the recently concluded Indian Digital Media Awards 2017 (IDMA), with Kabaddi emerging as a strong performer, off the mat. IDMA recognizes and celebrates work in the digital media space, specifically, internet, mobile, gaming, social media and the blogosphere.

Pro Kabaddi Season 3 and 4 bagged a Gold in the Best Integrated Media Campaign category. Khel Kabaddi, a unique and interactive online game which offered fans a virtual connect with kabaddi, earned a Bronze in the Best Use of Web Based Games category. In addition to this, Star Sports picked up another Bronze for Kabaddi World Cup in the Best Use of WAP/Html/Other Sites for Mobiles category.

A Star India spokesperson said, “It is a great honor to be awarded multiple accolades at the prestigious Indian Digital Media Awards 2017. It is a firm endorsement of the fact that Star Sports is undertaking innovative and the best-in-class digital marketing initiatives. These awards encourage us to continue delivering path-breaking campaigns that help fans get closer to their favorite sports. We would also like to congratulate the other winners for their outstanding work.”

Award Summary:

Sr. No.

Award

Category

Campaign

1

Gold

Best Integrated Media Campaign

Pro Kabaddi Season 3 & 4

2

Bronze

Best Use of WAP/HTML/Other Sites for Mobiles

Kabaddi World Cup

3

Bronze

Best use of Web Based Games

Khel Kabaddi

4

Best Digital and Social Media Advertiser

Star India

About Star Sports:
Home to a number of leading domestic and International sports, the Star Sports network with eleven channels broadcasts premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket Australia, England & Wales Cricket Board (ECB) and Asian Cricket Council (ACC); Pro Kabaddi; Tamil Nadu Premier League (TNPL); the Hero Indian Super League (ISL), Premier League, Bundesliga; Badminton World Federation (BWF) events, Premier Badminton League (PBL); Hockey India League (HIL); Formula 1; Wimbledon, The French Open and International Premier Tennis League.

For further information, please contact:

Star Sports
Jimit Shah | +91 9833228876 | Jimit.shah@startv.com   
Vikas Kumar | +91 7033482706 | Vikas.Kumar@startv.com   

Genesis Burson-Marsteller
Nithin Rajasekaram |+91 9820639435| Nithin.rajasekaram@bm.com  
Andrew Bareh | +91 8447938219 | Andrew.Bareh@bm.com

 

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