?The News Corp owned Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so. With this, Star’s programmes will be available ‘on demand’ to Sky customers at no additional cost.
More than 3.4 million homes have their set top boxes connected to the broadband to enjoy this catch up service.
Four channels are available in the Star TV pack- Star Plus, Star Gold, Life Ok and Star Jalsha.
Source: Indiantelevision.com
Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”
For viewers looking forward to 14TH February, Star World brings to you the ultimate Valentine's Day treat.
Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by an
