Star World brings Terranova to India
The biggest TV show of 2011to hit Indian screens, only 12 days after its US telecast
Just when you thought television content could not get any more exciting, STAR World India’s leading English GEC redefines entertainment, by bringing thebiggest television show of 2011,TERRANOVAto India!!!
Presenting the first ever adventure series that promises to set your hearts racing with its sci fi adventure and mind boggling cinematography!TERRANOVA-all set to hit your television screens only 12 days after its US airing! StartingOctober 8th2011, every Saturday at 9 pm only on STAR World!
Positioned as themost expensive production on television Terranovahas beenshot across exotic locations in Australia with over 250 sets built for the shoot. The show boasts of breath taking visuals, with the average episode budget of $4 million!
TERRA NOVAis produced by 20th Century Fox Television, Chernin Entertainment, DreamWorks Television and Kapital Entertainment. Based on an original idea by British writer terry Marcel, Terranova has a long list of executive producers behind the project-Peter Chernin, Steven Spielberg, Ren Echevarria, Brannon Braga, Aaron Kaplan, Katherine Pope, Justin Falvey, Darryl Frank, Jon Cassar, Craig Silverstein,Kelly MarcelandAlex Graveswho is also the director of the series previews.
The marketing plan centered on the objective of getting people to sample the spectacular visual delight that the show promises to be. A two month promotion plan involved breaking the promo on air for the first time during the break of Avatar, the biggest movie of the decade for Star movies. Off air marketing involved tie up with Croma, the electronic store, to show the TerraNova promo in all outlets on all screens. Multiplex partner Big Cinemas allowed viewers to sample the movie like a trailer during the break of the movie in all theatres, on all screens. Online partner BookmyShow carried banners on their homepage and for Landmark 3D standees and shelf stickers were created for Dinosaurs addicts to tune in to the show.
Commenting on the occasionSaurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltdsaid, “We at STAR World are delighted to bring the biggest international launch of the year, Terranova on our channel! The scale and magnitude of the show is absolutely unique, placing it in a completely different league than any other show that has previously been seen in India. The biggest proposition for Terranova is that we are launching it only 12 days after its airing in the US. We are therefore sure to get a great response from our viewers who will be sampling the show for the first time on our channel. We are confident that the show will add more viewers to our bouquet and change the way English entertainment is viewed in the country.”
TERRANOVA, is set in a future when the world is dying from overdevelopment and overcrowding. As a last resort scientists find a way to go back to prehistoric Earth to try and undo the damage that has been caused.The show revolves around the Shannon family as they join the tenth pilgrimage of settlers to Terranova, the first colony established in a breathtakingly beautiful land. Terranova has a huge star cast with the main characters being Jim Shannon (Jason O Mara), devoted father and ex-police officer guides his family through the new world. Jim’s wife Elizabeth Shannon (Shelly Con) is a trauma surgeon and is the latest recruit in Terranova’s medical team. Josh Shannon (Landon Liboiron), his seventeen year old son who isn’t happy leaving his life behind. Maddy Shannon (Naomi Scott) who hopes Terranova will give her a chance to reinvent herself while her five year old sister Zoe (Alana Mansour) endangers their place in the colony.
Source: BestMediaInfo
