Press Release

STAR WORLD PREMIERE HD GEARS UP TO SHOWCASE 24 LATEST & MOST POPULAR INTERNATIONAL TELEVISION SERIES STARTING SEPTEMBER 23 INDIAN VIEWERS CAN WATCH WITH THE WORLD

4 September 2014

Sept 4th, 2014 – Revolutionizing the Indian viewer experience and showcasing content within hours of its international airing, Star World Premiere HD a premium English General Entertainment Channel was launched last September. With over 50 of the biggest TV shows and 700 hours of fresh content from leading studios like Sony, Disney, Warner and Fox; Star World Premiere HD has created a distinct category for itself. Year 2 promises to be even bigger and better, with all that and a host of value-adds, customized for the discerning English viewer.

Speaking on year two, Kevin Vaz, Business Head, English Portfolio, StarIndia Pvt Ltd. said, “We are extremely proud of Star World Premiere HD, which comes with a unique and path breaking proposition of watching the latest with the world. Starting off on an extremely positive note last September, the channel has built a significant premium subscriber base, despite being a pure a la carte HD-only offering. With an all new show line-up this year, we are confident that additional premium consumers will begin subscribing to Star World Premiere HD to enjoy the latest and best of international entertainment.”

Having garnered a positive response in its first year, Star World Premiere HD strides into year two announcing an impressive line-up of the latest seasons of Award-winning and Emmy nominated shows. Star World Premiere HD’s upcoming Fall calendar brings to India some of the biggest new shows like Shonda Rhimes’s (Scandal & Grey’s Anatomy) ‘How to Get Away with Murder’ and  rom-com series ‘Manhattan Love Story’ and most popular returning shows like ‘Castle’, ‘The Blacklist’, ‘Homeland’, ‘Modern Family’, and ‘Two and a Half Men’ amongst others. In a celebratory special, the channel will air weekend marathons of shows like Homeland, Two and a Half Men and The Blacklist giving viewers a chance to catch up on previous season of their favorite shows before all new and latest seasons start from September 23, 2014.

YogeshManwani, Business Head, English General Entertainment Channels, Star India Pvt Ltd. adds “India is witnessing a surge in the premium millennial consumer segment, who want the latest, the best and the most popular of everything including entertainment. Star World Premiere HD caters to this consumer segment who is willing to pay a premium for an exclusive product and service. Since its launch, the subscriber base for Star World Premiere HD has been growing steadily and with a lineup of 24 of the latest, most popular & anticipated shows this fall season, we are looking forward to an accelerated subscriber growth.”

Available exclusively only in HD, Star World Premiere HD stands testament to the technology’s superior viewing experience. The subscription-only channel is available on leading DTH and cable operators including Tata Sky, Airtel Digital TV, Dish TV, Videocon D2H, Hathway Digital, 7 Star and more. To subscribe to Star World Premiere HD, viewers simply need to SMS SWP to 57827 or log on to www.swphd.com. They can also give a missed call on 07827078270. Star World Premiere HD has also made its key shows available on Tata Sky Free Catch Up service and Airtel On Demand service giving viewers an opportunity to catch up on the previous seasons of these shows that they may have missed before their new seasons begin after September 23.  

Star World Premiere HD will showcase 24 of the most popular international television series this fall season starting September 23rd.  Consumers can now subscribe to Star World Premiere HD to watch the latest series within hours of its international airing. All they need to do is SMS SWP to 57827, log on to www.swphd.com or give a missed call on 07827078270.

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Media Statement

Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

Media Statement

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