Star World Premiere HD sets a hot pace

Revolutionising the Indian viewer experience and showcasing content within hours of its international airing, Star World Premiere HD, a premium English General Entertainment Channel, was launched last September. With over 50 of the biggest TV shows and 700 hours of fresh content from leading studios like Sony, Disney, Warner and Fox, the channel has created a distinct category for itself. Year 2 promises to be even bigger and better, with all that and a host of value-adds, customized for the discerning English viewer. 

 Speaking on Year 2, Kevin Vaz, Business Head, English Portfolio, Star India, said, “We are extremely proud of Star World Premiere HD, which comes with a unique and path breaking proposition of watching the latest with the world. Starting off on an extremely positive note last September, the channel has built a significant premium subscriber base, despite being a pure a la carte HD-only offering. With an all new show line-up this year, we are confident that additional premium consumers will begin subscribing to Star World Premiere HD to enjoy the latest and best of international entertainment.”

Having garnered a positive response in its first year, Star World Premiere HD is stepping into it second year with an impressive line-up of the latest seasons of award-winning and Emmy nominated shows. The upcoming Fall calendar brings to India some of the biggest new shows like Shonda Rhimes’s (Scandal & Grey’s Anatomy) ‘How to Get Away with Murder’ and  rom-com series ‘Manhattan Love Story’ and most popular returning shows like ‘Castle’, ‘The Blacklist’, ‘Homeland’, ‘Modern Family’, and ‘Two and a Half Men’ amongst others. In a celebratory special, the channel will air weekend marathons of shows like Homeland, Two and a Half Men and The Blacklist giving viewers a chance to catch up on previous season of their favourite shows before all new and latest seasons start from September 23, 2014.

Yogesh Manwani, Business Head, English General Entertainment Channels, Star India, said, “India is witnessing a surge in the premium millennial consumer segment which wants the latest, the best and the most popular of everything including entertainment. Star World Premiere HD caters to this consumer segment which is willing to pay a premium for an exclusive product and service. Since its launch, the subscriber base for Star World Premiere HD has been growing steadily and with a line-up of 24 of the latest, most popular and anticipated shows this fall season, we are looking forward to an accelerated subscriber growth.”

Available exclusively only in HD, Star World Premiere HD stands testament to the technology’s superior viewing experience. The subscription-only channel is available on leading DTH and cable operators including Tata Sky, Airtel Digital TV, Dish TV, Videocon D2H, Hathway Digital, 7 Star and more.