Press Release

Star World Premiere launches Facebook app

9 December 2013

?Star World Premiere takes consumer engagement up to the next level with the introduction of its brand new Facebook app that gives their fans a chance to be on their favorite show. 

The hit show Person of Interest, starring Michael Emerson and Jim Caviezel, revolves around the US government's special mass surveillance computer system that predicts crimes before they happen. The system involves a close scrutiny of individuals with the use of what is known as ‘The Machine’. The Machine attempts to discern a potential victim through its analytical prowess classified as “Irrelevant” and the protagonists prevent the crime.

Fans of the show that have seen the Machine relocate its operations at the end of the second season may soon discover that its whereabouts are much closer than they realise through the use of an integrated Facebook app. The successful surveillance drama will engage viewers by giving them a chance to be a Person of Interest.

Viewers can go to Star World Premiere Facebook page and go to the ‘You May Be A Person Of Interest’ Tab and submit their own photo. After editing their photo through the app, it will be given to the "Machine" that will add the location and the 'threat level' to their image via colour-coded boxes: white for no threat or an irrelevant threat, red for perceived threats to the Machine and red-and-white for individuals predicted to be or currently violent. This entitles them to be featured on the show as a Person of Interest in the upcoming season after the producers pick the winning candidates.

The Person of Interest app is certainly the next level in consumer engagement via a social-media platform creating a connection both on-screen as well as online for its fans.

Source: Indiantelevision.com

Show me everything from anytime

VIVO IPL on Star is bigger than ever before…ever!

The opening game of the VIVO IPL 2018 tournament broadcast across the Star Network and live streamed on Hotstar has recorded the highest ever viewership in the history of the tournament.

Hotstar and Akamai set Global Streaming Record during VIVO IPL 2018

A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders; CDN powered by Akamai

Star Sports Unveils The #Selectdugout For VIVO IPL 2018 To Keep Fans Ahead Of The Fame!

#SelectDugout is a curated offering tailored for the core cricket fan with in-depth analysis, augmented reality, interesting statistics presented by a panel of Select experts

1 2 3
424
Imagine more
Id: 6849