Press Release

@StarsportsIndia tops the chart for Week 3 on Twitter Brand Index

5 March 2015

Lays, HDFC Life, Alto K 10, and Cadbury Dairy Milk also feature among the top five most interacted-with brands during #CWC15

Star Sports has been leading the conversation on #CWC15 as per Week 3 data released by the Twitter Brand Index. The Twitter Brand Index recognises the five most interacted-with brands during #CWC15 across all brands that are talking about cricket on the platform during the given week. The list is compiled using an aggregate of Re-Tweets, Favourites and Replies.
@StarsportsIndia tops the chart with their popular videos series that started with the India vs Pakistan match. Each Indian victory has meant a new video. The latest came out right after India won their match against the UAE. Using the now viral hashtag #MaukaMauka, the ads have managed to capture the imagination of the Indian cricket fans. Over and above this thematic campaign, Star Sports continues to connect fans over its hashtag #WontGiveItBack – People can tweet to the handle with the hashtag and get the schedule of the matches in the World Cup.
@Lays_India climbed the charts this week by exciting the cricket fan on Twitter with the hashtags – #LaysKePlays and #TicketKaGame. Both represent a contest, and the winners of each will be given the opportunity to watch the finals of the #CWC15 live in Australia. This week, @Lay_India asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster the reveal. #LaysKePlays asked users to Reply to the handle with creative uses of Cricket lingo and make it relevant to Lays.
@HDFCLife also took the contest route with their #MyTeamMyPride contest. Users were asked questions and people stood to win shopping vouchers. The hashtag was able to bring the Indian cricket fans together to fight for some goodies.
@AltoK10 is one of the many auto brands trying to connect with its audience during #CWC15. With a creative spin on their brand tagline, ‘Chase Life’, Alto has engaged the Indian cricket fan under its #Chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular #SorrySIr contest, where they invited people to Tweet them with funny ideas for ways to skip college/ office on match days. Using topical caricatures, contests and celebrating the team’s victory with fans – Alto K 10 got people to send them their selfies in blue to show support to the team – #Chasefie.
Contests seem to be the flavour of the season. @DairyMilk got people to join in on the contest #FansOfJoy, where they were asked to send in their #FansOfJoy photos to a phone number and grab their moment of fame in leading dailies. Apart from this, there was a quiz where people stood to win Cadbury Dairy Milk hampers.
Show me everything from anytime

ISL Season 4 kicks off larger than ever on Hotstar

ISL Season 4 has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season.

Star Plus Celebrates Ideas with TED Talks India Nayi Soch

The inspiring journey begins from 10th Dec every Sunday at 7 PM on Star Plus & Hotstar


1 2 3
Imagine more
Id: 6113