Star Sports has been leading the conversation on #CWC15 as per Week 3 data released by the Twitter Brand Index. The Twitter Brand Index recognises the five most interacted-with brands during #CWC15 across all brands that are talking about cricket on the platform during the given week. The list is compiled using an aggregate of Re-Tweets, Favourites and Replies.
@StarsportsIndia tops the chart with their popular videos series that started with the India vs Pakistan match. Each Indian victory has meant a new video. The latest came out right after India won their match against the UAE. Using the now viral hashtag #MaukaMauka, the ads have managed to capture the imagination of the Indian cricket fans. Over and above this thematic campaign, Star Sports continues to connect fans over its hashtag #WontGiveItBack – People can tweet to the handle with the hashtag and get the schedule of the matches in the World Cup.
@Lays_India climbed the charts this week by exciting the cricket fan on Twitter with the hashtags – #LaysKePlays and #TicketKaGame. Both represent a contest, and the winners of each will be given the opportunity to watch the finals of the #CWC15 live in Australia. This week, @Lay_India asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster the reveal. #LaysKePlays asked users to Reply to the handle with creative uses of Cricket lingo and make it relevant to Lays.
@HDFCLife also took the contest route with their #MyTeamMyPride contest. Users were asked questions and people stood to win shopping vouchers. The hashtag was able to bring the Indian cricket fans together to fight for some goodies.
@AltoK10 is one of the many auto brands trying to connect with its audience during #CWC15. With a creative spin on their brand tagline, ‘Chase Life’, Alto has engaged the Indian cricket fan under its #Chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular #SorrySIr contest, where they invited people to Tweet them with funny ideas for ways to skip college/ office on match days. Using topical caricatures, contests and celebrating the team’s victory with fans – Alto K 10 got people to send them their selfies in blue to show support to the team – #Chasefie.
Contests seem to be the flavour of the season. @DairyMilk got people to join in on the contest #FansOfJoy, where they were asked to send in their #FansOfJoy photos to a phone number and grab their moment of fame in leading dailies. Apart from this, there was a quiz where people stood to win Cadbury Dairy Milk hampers.