Press Release

SWPCurtainRaiser: TV’s biggest shows will have season openers on Twitter India for the first time

24 September 2014

UPCOMING INTERNATIONAL SERIES FROM STAR WORLD PREMIERE’S FALL CALENDAR TO DEBUT ON TWITTER BEFORE TV TELECASTS

Opening Episodes of the latest seasons of Homeland, Sleepy Hollow and Modern Family to premiere

24 Sept, 2014 - For the first time in Indian broadcasting history, Star World Premiere HD will raise the curtain on its highly-anticipated and biggest TV shows from its upcoming fall calendar on Twitter before they debut on Television. Bringing to Indian viewers a never-before-experience, the channel will showcasea number ofcomplete premiere episodes nationally on Twitter.

Twitter will continue to host premieres of the much awaited shows, the first of which aired yesterday after a public poll on the platform. The public poll saw Sleepy Hollow (S2 E1) emerge as the people’s choice and was showcased to a number of great reviews. Viewers will also get to see the biggest shows including Homeland (S4 E1) and Modern Family (S6 E1), before its television debut in India. The premiere will also be hosted on the Star World Premiere HD’s official website - www.swphd.com

Star World Premiere HD will showcase 24 of the most popular international television series this fall season starting September 23rd. With shows ranging from drama to sitcoms, the channel will showcase the latest series from the world within hours of its international airing.

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Vodafone India partners with Star India; Launches Vodafone Sports

Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.

GEC Watch: Star Plus clocks highest ratings recorded in history

In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week

Starsports.com to stream 2014 IPL Players' Auction

Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage."

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