Press Release

SWPCurtainRaiser: TV’s biggest shows will have season openers on Twitter India for the first time

24 September 2014

UPCOMING INTERNATIONAL SERIES FROM STAR WORLD PREMIERE’S FALL CALENDAR TO DEBUT ON TWITTER BEFORE TV TELECASTS

Opening Episodes of the latest seasons of Homeland, Sleepy Hollow and Modern Family to premiere

24 Sept, 2014 - For the first time in Indian broadcasting history, Star World Premiere HD will raise the curtain on its highly-anticipated and biggest TV shows from its upcoming fall calendar on Twitter before they debut on Television. Bringing to Indian viewers a never-before-experience, the channel will showcasea number ofcomplete premiere episodes nationally on Twitter.

Twitter will continue to host premieres of the much awaited shows, the first of which aired yesterday after a public poll on the platform. The public poll saw Sleepy Hollow (S2 E1) emerge as the people’s choice and was showcased to a number of great reviews. Viewers will also get to see the biggest shows including Homeland (S4 E1) and Modern Family (S6 E1), before its television debut in India. The premiere will also be hosted on the Star World Premiere HD’s official website - www.swphd.com

Star World Premiere HD will showcase 24 of the most popular international television series this fall season starting September 23rd. With shows ranging from drama to sitcoms, the channel will showcase the latest series from the world within hours of its international airing.

Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

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