Press Release

“The Daily” iPad Newspaper Goes Global “The Daily” is a first of its kind newspaper/publication which has been designed from the scratch exclusively for iPad users.

9 September 2011

“The Daily” iPad Newspaper Goes Global

After seven months of its much-awaited launch in US, The Daily app will finally go global and will be available to all the customers’ outside US. You can buy this app from the iTunes store. News Corp. chairman and Chief Executive Rupert Murdoch and other executives introduced “The Daily” at an event in New York in February.

 “The Daily” is a first of its kind newspaper/publication which has been designed from the scratch exclusively for iPad users. This iPad newspaper covers sections like news, business, opinion, entertainment, sports and travel. The latest version of the app is known as version 1.1.1, combining the best of web, print and broadcast. The Daily offers mix of all images, videos, text and info graphics in such a unique interactive way that it compels users to read the newspaper and makes the experience pleasurable leaving them hooked to the app.This interactive newspaper not only keeps you updated about what is happening around you but it also allows you to share your opinions regarding the same. You can express your views in 60 seconds audio which you can record directly from your device. What better way to keep yourself in the middle of all the happenings.”The Daily” which is the first iPad-native orginal news publication will also benefit advertisers to an large extent. While reading newspaper or magazines it is quite easy to ignore ads; however this app offers stunning 360-degree panorama photos which will surely help in grabbing user’s attention towards the ads.

You can download this app from the iTunes store for free. Users will get two-week free period to enjoy and explore this app to the fullest. During this free period, readers can decide and opt for weekly or annual subscription. Subscription prices are $.99 a week and $39.99 for a year. Within such short span of time “The Daily” is already popular amongst iPad users. With growing technology and innovation, it seems the print and broadcast media will face stiff competition in the market as more apps like “The Daily” will probably enter the market sooner or later.

Written by: Namrata Thakkar

Creative Content Writer

Internal Communications

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