Press Release

Uday Shankar honours Sachin with Star Sports ‘Believe’ trophy

20 November 2013

?Star India CEO Uday Shankar presented the first Star Sports ‘Believe’ trophy to master blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai.

The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of coach Ramakant Achrekar. It is common knowledge that Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. 
Uday Shankar presenting the first Star Sports Believe Trophy to Sachin Tendulkar
Star Sports’ new network’s campaign urges India to ‘Believe’ with an aim to inspire the hero in each and every Indian.

Source: Indiantelevision.com

Show me everything from anytime

Star India reimagines VIVO IPL 2018

Putting the fan at the heart of the experience

Star India appoints Gautam Thakar as Chief Executive Officer for Star Sports

Star India Managing Director Sanjay Gupta, announced the appointment of Gautam Thakar as Chief Executive Officer (CEO) - Star Sports. In his new role, Gautam will lead the sports broadcast business as its Chief Executive Officer. His appointment is effective January 2018.

TED Talks India - Nayi Soch

India applauds Nayi Soch as TED Talks India inspires millions

Star India Reimagines IPL 2018

IPL is one of India's most loved brand. At Star India, we are constantly thinking about ways to take the fans' experience of IPL to the next level.

1 2 3
419
Imagine more
Id: 5499