Just a few hours after its deal to buy out MAA TV, STAR India Chief Executive Officer (CEO) Uday Shankar talked to Business Standard's Surajeet Das Gupta to explain the rationale behind the deal
Just a few hours after its deal to buy out MAA TV, STAR India Chief Executive Officer (CEO) Uday Shankar talked to Business Standard's Surajeet Das Gupta to explain the rationale behind the deal
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”
Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”