Press Release

Ye Hai Mohabbatein to air at a dual time slot

12 September 2014

~ The show to occupy Saraswatichandra’s time slot ~

Mumbai, 12th September 2014: They say every beautiful thing comes to an end and thus Television’s much talked about romantic saga Saraswatichandra is all set to bid adieu on 20th September. The show will be replaced by yet another immensely popular show Ye Hai Mohabattein.

Ye Hai Mohabbatein has kept the audiences glued for almost a year now and the enthusiasm amongst the viewers to watch the show seems to be on the rise with every passing day. The show has received tremendous response so far and the characters – Raman, Ishita & Ruhi have developed a cult fan base.

Speaking about the same, Mr. Nikhil Madhok, Senior VP Marketing & Content Strategy said, “Saraswatichandra which started with the promise of a great love story has now reached its logical conclusion and it’s time to bid farewell to the show. We’re not replacing the show with any new show but giving way to the ever popular and compelling show Ye Hai Mohabbatein; a story that has got the country pulsating.”

Ye Hai Mohabbatein, a show that recreated the combined magic of Star Plus and Ekta Kapoor on Indian television will now give viewers a chance to sample the show twice every Monday to Saturday at 7.30 pm and 11 pm.

So stay tuned on Star Plus and witness the magic of Ye Hai Mohabbatein now twice from Monday-Saturday at 7.30 PM & 11 PM

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