Star Sports inspires India to ‘imagine a world where sports come first’. As the leading sports network in the country, Star brought the six diverse sports properties under one brand: Star Sports and with one purpose: “Believe”. Always ahead of the game and never afraid to take a big bet, Star is creating an ambitious vision for sports in India with an aim to inspire a new generation of fans to watch and play the best of local and world sports in India, thereby reflecting the spirit and lifestyle of the nation's youth. Committed to building a multi-sports culture, Star continues to invest in promoting the Hockey India League, Indian Badminton League, Indian Super League and Pro Kabaddi League.
The network holds a number of rights to a variety of flagship sporting events. It showcases premier sporting action including all domestic and international cricket matches by the BCCI, International Cricket Council (ICC), Champions League T20, Formula One, Wimbledon, Barclays Premier League, the FA Cup, Olympics, Bundesliga, La Liga and leading Golf tournaments, amongst a range of lots of extremely popular events. In addition, Star Sports recently won ICC rights for the next 8 years, till 2023, thus furthering our continued support of the #1 sport in India.
Embellishing its live content, the Star network launched a range of new shows and formats to engage with passionate sports fans in a meaningful way. The Star Sports brand also has a strong presence in the Digital space through starsports.com to foster a relationship with a growing set of consumers who also like to view sports events on the move.