Dear Business Associate,

It is our continuing endeavour to provide you with utmost convenience in doing business with STAR. We wish to share with you that we have now moved to an improved way of television commercial delivery on our network with STAR Content LIVE – a tapeless TV commercial delivery service. As you would have realised tape-based delivery of commercials from business associates like you to broadcasters like STAR is outdated and riddled with time and cost inefficiencies. The order-to-air cycle is slow and creates logistical and preparation costs such as: Purchasing tape/Dubbing /Shipping/Digitising again for play-out. It is also vulnerable to outside factors such as custom hold-ups, traffic etc. which can further delay the process. Going tapeless eliminates many of these inefficiencies. Going Tapeless is a greener option too.

STAR Content LIVE is an industry FIRST tapeless end-to-end workflow that is extremely safe and cost-effective solution for HD and SD digital advertisement distribution. STAR Content LIVE provides you with a TRIPLE ADVANTAGE. Firstly it helps you save costs as you no longer need to provide the same TVC across our network on multiple betas. Secondly, it helps you reduce lead times and ensure quick turnarounds for your campaign. Thirdly with STAR Content LIVE you consciously partner with the cause of going green by reducing your carbon footprint. Here's how you tend to gain with STAR Content LIVE.

  STAR Content LIVE Tape Delivery Mode
Tape Cost Saving Yes No
On-Air Lead Time 48 Hrs 96 Hrs
Reduction in Carbon Footprint Yes No
Dispatch, Delivery Logistics & Costs No Yes
The process to avail of this service is underlined below. The advertisers/agencies will be able to deliver the commercials using one of the following options:
Upload commercial as a file on http://content.startv.com/tvc
Drop off the commercial in a returnable hard drive at the STAR TV Kiosks at the below mentioned locations.

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    MUMBAI, LOWER PAREL
    Prime Focus Technologies
    Unit No.5, 2nd Floor, Raghuvanshi Mansion
    Raghuvanshi Mills Compound
    Senapati Bapat Marg, Lower Parel
    Mumbai, 400013
    Contact Person: Sujata Mendon
    Email id:
    sujata.mendon@primefocusworld.com
    Phone Number: +91 22 6140 5000
    Mobile: +91 773 835 6569

  •  

    MUMBAI, LAXMI MALL KIOSK, ANDHERI (W)
    Prime Focus Technologies
    Gala-415, Bldg-5, 4th floor, New Link Road,
    Andheri (West), Opp. Fun Republic Multiplex
    Mumbai 400053
    Landmark: Near Axis Bank
    Contact Person: Sujata Mendon
    Email id: sujata.mendon@primefocusworld.com
    Mobile: +91 773 835 6569

  • KOLKATA

    Prime Focus Technologies
    Bengal Siddha, 5th Avenue, 4th floor
    179, Anandhpur, Kasba Industrial Estate, Phase – 1,
    Behind Ruby Hospital
    Kolkata-700107
    Contact Person: Subhashis Saha
    Email ID: subhashis.saha@primefocusworld.com
    Phone Number: +91 974 861 9100

  • NEW DELHI

    Prime Focus Technologies
    Plot No. 4, 1st Floor, Begumpur Park
    Malviya Nagar
    New Delhi 110017
    Contact Person: Vijay Chauurrasiya
    Email ID: vijay.chauurrasiya@primefocusworld.com
    Phone Number: +91 11 4051 6233
    Mobile: +91 958 294 9234
If you are post-producing the commercial at a Prime Focus studio,
Prime Focus can pick up the final files from the edit suite itself.

We request for your cooperation to enable us to transition to a tapeless delivery system at the earliest. If there are any further clarifications please write to the customer support team at tvc.startv@primefocusworld.com or call us at +91-900 435 9163 (Mon-Sat between 1000-1800hrs). You could also write to the same email ID with a request for generating username & password for the TVC upload interface.

Warm Regards,
Team Ad Sales

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