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ABOUT THE TEAM________________________________________________ At Disney+ Hotstar, we are revolutionizing the way Indians consume Internet TV and our aspiration is to build the world’s first personalized entertainment service encompassing high quality content which is served to millions of customers across millions of devices, all of which are constantly evolving and changing. YOUR KEY RESPONSIBILITIES ____________________________________ • Maintain, organize & automate data processes for various use cases across Ad Sales • Extract data using tools like SQL, Mixpanel, BARC, TAM, Internal Analytics etc. • Interpret data and develop insights for Client Pitches & Internal Stakeholders • Visualization of data - for interpretation and action for the Senior Leadership • Defining, analyzing and communicating key metrics and business trends for sales teams • Identify, define, collect, and track key business metrics for new and existing products • Liaise across cross functional teams on data extraction, analytics, testing hypotheses, scenarios and validations for the sameRead more
ABOUT THE TEAM________________________________________________ Disney+ Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. The incumbent will be responsible for formulating Disney+ Hotstar’s Entertainment ad sales proposition on back of external market intelligence and internal user growth and product/ content innovations. YOUR KEY RESPONSIBILITIES____________________________________ Develop Disney+ Hotstar’s Entertainment proposition • Build best-in-class pricing models for digital advertisers’ and agencies basis internal & external benchmarking • Provide strategic recommendations by generating deeper insights from a multitude of data sources, both internal and external and long-term thinking. • Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate “Why Buy?” propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics • Build a narrative for why advertisers should invest on Disney+ Hotstar: Value proposition laying out points of differentiation vs. other mediums • Create customized solutions to key advertisers linked to their marketing objectives Collaboration • Develop solutions by effectively collaborating with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) • Drive business results by collaborating with stakeholders across organization Own Disney+ Hotstar’s user growth projections • Model Disney+ Hotstar’s user growth projections based on historical trends and market realities • Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums Strategic outlook to the business • Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors • Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates Build effective post- evaluation process • Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.) • Collaborate with measurement lead to develop key elements of client’s evaluation decksRead more
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