KEY RESPONSIBILITIES • Have a good understanding of all the shows, characters & storylines • Use shows, characters and storylines to determine a broad communication plan for the shows handled – launch / sustenance • Work closely with the marketing & communication team to have synchronization in on air and off air branding. • Work closely with the Research team to understand trends in viewership across channels; translate these into action points for OAP • Analyze the brief to arrive at a communication plan bearing in mind objective, TG & consumer insights • Have a good command over the Hindi language, along with the creative sense of handling edits and shoots. • Ensure Dynamic workflow is handled smoothly without any glitches. • Ensure translation of the above into high-impact promos (shoot based as well as edit based) • Measure effectiveness of the promos through primary & secondary research • Channel Branding – Promote channel, Preparation of Audio Visuals and marketing Presentations • Campaign Management – Concept, Pre launches, shooting, Editing • Responsible for the TRP’s • Be responsible in handling a team of individuals and creatively nurture their talent to suit the business needs of the channelRead more
We believe talent is all around us, so every year we invite aspiring writers of all ages and backgrounds, locations and genders to join our Star Writers Program.
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
We have an incredible connection with our people. We are always working to understand their loves, their dreams and how we can help them do and be more.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.
We care for our colleagues, our communities and our country. We believe in the power of using media as a force for good by creating content that has a positive impact on society.