The role is a team member position handling strategy & marketing plans for Cricket – IPL and ICC events. Focus will be to grow viewership of the event on TV and to deepen engagement with light, medium and heavy consumers of the sport/event. The role will also oversee marketing efforts to recruit new viewers into the fold of the sport/event.Read more
Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. As an incumbent in this role, you will lead the consumer marketing strategy for Star Sports India. The key responsibility is to deliver the requisite market share properties on Star Sports in the overall sports/TV universe with a strong influence on Product & Proposition.Read more
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