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ABOUT THE TEAM________________________________________________ Disney+ Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. The incumbent will be responsible for formulating Disney+ Hotstar’s Entertainment ad sales proposition on back of external market intelligence and internal user growth and product/ content innovations. YOUR KEY RESPONSIBILITIES____________________________________ Develop Disney+ Hotstar’s Entertainment proposition • Build best-in-class pricing models for digital advertisers’ and agencies basis internal & external benchmarking • Provide strategic recommendations by generating deeper insights from a multitude of data sources, both internal and external and long-term thinking. • Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate “Why Buy?” propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics • Build a narrative for why advertisers should invest on Disney+ Hotstar: Value proposition laying out points of differentiation vs. other mediums • Create customized solutions to key advertisers linked to their marketing objectives Collaboration • Develop solutions by effectively collaborating with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) • Drive business results by collaborating with stakeholders across organization Own Disney+ Hotstar’s user growth projections • Model Disney+ Hotstar’s user growth projections based on historical trends and market realities • Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums Strategic outlook to the business • Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors • Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates Build effective post- evaluation process • Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.) • Collaborate with measurement lead to develop key elements of client’s evaluation decksRead more
Lead and direct the design team from concept to completion. Lead to create and manage designs for broadcast needs. Responsibilities include managing all graphic design tasks, refining projects and drafts, and generating creative ideas.Read more
We believe talent is all around us, so every year we invite aspiring writers of all ages and backgrounds, locations and genders to join our Star Writers Program.
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
We have an incredible connection with our people. We are always working to understand their loves, their dreams and how we can help them do and be more.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.