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Job Description Summary Hindi movies business apart from its Bollywood charm, is a highly competitive landscape. Star has a significant play in this business with 9 distinct channels. Star Gold its flagship channel, has had an aggressive streak of acquisitions & is India’s destination for the biggest Bollywood blockbusters. The second Hindi movies channel is Movies OK, which has seen tremendous rise from launch in 2012 to close to entering in top 4 club. Star Utsav Movies is the 3rd channel in the portfolio which targets Rural India & remains one of the most successfully channel launches in the rural space. The portfolio grew larger with the launch of Star Gold Select in 2016 which is now established as the go-to destination for urban, affluent audiences. And with Disney’s acquisition of FOX, the latest addition to the portfolio are the 3 Disney channels i.e. UTV Movies, UTV Action & UTV HD making us the No. 1 Hindi Movie portfolio in the country & growing.Read more
ABOUT THE ROLE: The role is for a Business Analyst & Strategy Lead within the Hindi Movie Channels Portfolio The role demands a person who is an Insights generator & Solutions provider. The role demands mentorship the channel & business teams in the areas of: 1. Audience Management & Consumer Insights 2. Content Acquisition & Programming Strategy 3. Assist Marketing & Communications 4. Drive effective Distribution decisions 5. Build expertise on Business Development & futureproofing the businessRead more
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