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Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. As an incumbent in this role, you will lead the consumer strategy for Kabaddi(Pro Kabaddi League) and Football (Indian Super League). The portfolio has an aggregated marketing spend of INR 100 Cr. The key responsibility is to deliver the requisite market share for Football (ISL) and Pro Kabaddi League (PKL) in the overall sports/TV universe with a strong influence on Product & Proposition.Read more
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