We have an incredible connection with our people and partners. We’re always working together to understand what our viewers love, how they live and what they dream of, so that we can create the best entertainment for them.
“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.
Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion. This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights in to consumer behavior and data analysis. At Star Maa network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front for the 3 genres - GEC, Movies and Music.Read more
CONTEXT Responsible for making creative interventions in shows by asking for, identifying, and fleshing out sharp storytelling opportunities which will engage consumers, increase ratings and time spent on shows.Read more
We believe talent is all around us, so every year we invite aspiring writers of all ages and backgrounds, locations and genders to join our Star Writers Program.
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.
We care for our colleagues, our communities and our country. We believe in the power of using media as a force for good by creating content that has a positive impact on society.