We have an incredible connection with our people and partners. We’re always working together to understand what our viewers love, how they live and what they dream of, so that we can create the best entertainment for them.
“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration” Walter Noronha, SVP, Account Management at Ogilvy and Mather.
Hindi movies business apart from its Bollywood charm, is a highly competitive landscape. Star has a significant play in this business with Star Gold its flagship channel, which had an aggressive streak of acquisitions in last few years. It has been pioneering in the industry with long term output deals with some of the Bollywood’s biggest stars. The second Hindi movies channel is Gold 2, which has seen tremendous rise from launch in 2012 to close to entering in top 3 club. The newly launched, Star Utsav Movies is the 3rd channel (FTA) in its portfolio which target Rural India & is one of the most successfully channel launches in the rural space.Read more
ABOUT THE ROLE: The role is for a Sr. Exec – Programming Strategy & Insights within the English & Hindi Movie Channels Portfolio. The role demands a person who is an Insights generator & Solutions provider. This person will be responsible for driving content strategy through creative ideas, research, and strategic planning to maximize viewership of our Hindi and English Movie channels.Read more
CONTEXT Responsible for making creative interventions in shows by asking for, identifying, and fleshing out sharp storytelling opportunities which will engage consumers, increase ratings and time spent on shows.Read more
We believe talent is all around us, so every year we invite aspiring writers of all ages and backgrounds, locations and genders to join our Star Writers Program.
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.
We care for our colleagues, our communities and our country. We believe in the power of using media as a force for good by creating content that has a positive impact on society.