Social Media Manager- TeluguMarketing
OVERVIEW OF THE COMPANYDisney+ HotstarDisney+ Hotstar, part of Disney Disney Media & Entertainment Distribution (DMED), is one of the largest premium streaming and mobile entertainment platforms with more than 150,000 hours of drama and movies in 9 languages, and coverage of every major global sporting event. Hotstar has launched its premium service DisneyPlus Hotstar in India, Indonesia, and Hotstar in UK, US, Canada, etc. It is still expanding its footprint to more international markets. We are going to unleash a vast catalog of new and classic movies and shows to stream, boasting nearly 500 movies and 7,500 TV episodes from Star Wars, Marvel, Pixar, National Geographic and Disney's eponymous studios in SEA market and beyond. Disney+ Hotstar accounts for roughly 30% of Disney+’s subscriber base so far — which roughly translates to 26 million as of Q4, 2020. and 350 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms. Hotstar has appropriated top spots on the Google Play Store as well as the Apple App Store, and been named among the most popular apps of 2017 on both platforms. Live sports in particular has seen a huge surge with over 25 millions concurrent viewerships and generating 10 billion click stream messages daily for a single live event on Hotstar, especially as audiences turn to mobile as the primary screen for cricket updates and streaming. This is the largest on the Akamai platform for any live sporting event in the world and the largest for any single event online by a broadcaster. Disney Media & Entertainment Distribution (DMED) brings together the Company’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
YOUR KEY RESPONSIBILITIES ____________________________________ • Define social positioning, strategy, and creative to strengthen the Disney+ Hotstar’s brand presence on social media • Give clear direction and inspiration to creative teams in developing engaging concepts • Develop a deep understanding of Disney+ Hotstar’s target audience & become their advocate across company initiatives • Work with the larger marketing and content teams to create innovations and make the brand synonymous with disruptive and memorable social media campaigns • Set up and monitor listening for each campaign and infer nuances that can help a larger, communication strategy • Own the end to end measurement agenda on social and plan future course of actions basis that • Create and disseminate weekly, monthly and quarterly reports both on our own social strategy, as well as the competitive landscape • Able to rapidly produce top-quality communications in all media • Consistent and strong collaborator who elevates the work of cross-functional teams WHAT TO BRING ________________________________________________ • Master’s degree or equivalent, preferably in Marketing or Business Administration • 4 - 6 years of experience in Digital Marketing/Social Marketing/Digital Agency/Media Company working with large brands • Minimum 2 yrs. experience in social content creation, and social community management • Highly skilled in written and verbal English and Local Language (Telugu) • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy • Familiar with digital campaign management and reporting tools such as Bakers, Hootsuite, Tweet deck, Unmetric, Datasift, Radian 6, Sprinklr • Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities. Be aware of the local culture and lingo to be relatable to the targeted audience
OUR VALUES ___________________________________________________ • We are customer obsessed • We are audacious in vision and action • We encourage honesty and open dialogue • We respect everyone and every point of view • We make objective and data-driven decisions • We believe trust and accountability go hand-in-hand • We invest in each other's growth • We bring our A-game and nothing else • We take charge and get it done THE PERKS _____________________________________________________ • The glory. Almost too much responsibility • No dress code. Unlimited leave. A fun-life balance • A ticket on our rocket ship to the moon �
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.