Senior Executive - MarketingMarketing
OVERVIEW OF THE COMPANYStarStar India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/
- Run marketing campaigns for PKL and other kabaddi properties
- Work closely with agency partners to ensure smooth running of communication and PR campaigns
- Manage Pro Kabaddi’s presence on digital platforms
- Ideate and innovate for PKL’s big milestones – on season, off season, auctions.
- Evaluate emerging technologies / platforms/ other digital platforms and manage campaigns within the budget allocated.
- Delivering the viewership targets
- Ideation and innovation for Pro Kabaddi League and other properties of Mashal Sports
- Collaboration with the franchises of Pro Kabaddi League
- Cross functional collaboration
QUALIFICATION : MBA
KNOWLEDGE AND SKILLS
- In depth understanding of managing and running of own digital assets and collaborating with tech teams for on time development and go live
- Involved in multi-media marketing campaigns end to end (from insight to creative)
- Expertise in execution of communication and PR
- Written Communication - Effective communication skills including clear and precise written documentation
- Technical Skills – Well versed in analytics programs such as Google analytics, Apps Flyer, CMS, Web Backend, Spkrinklr, Platform Insights of Facebook, Instagram and a good understanding of rising trends across Youtube, Instagram, Twitter, Mx Taka Tak, Snapchat etc
- Avid Sports enthusiastKeen eye for changes in consumer behavior patterns and trends
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.