National Lead - New Category Development
Digital MarketingOVERVIEW OF THE COMPANY
StarStar India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/JOB DESCRIPTION
CONTEXT
The Start-up ecosystem in India is booming with record numbers acquiring unicorn status in the past few years. VC funds flush with cash are fueling this boom led by founders with imaginative problem-solving ideas. Multiple brands in e-commerce, D2C, Fintech, Edtech space have been able to scale up their businesses by creating new categories or challenging established players. There exists a huge pool of early-stage startups that can rapidly scale up with the right kind of brand building and marketing partnership. Intuitively, the founders and business team of such startups rely on social media and Digital marketing to reach out to early consumers. TV as a medium, we believe, can help accelerate such brands’ journey to reach mass consumers and help brands achieve critical mass and help ring fence from competitive risks.
KEY RESPONSIBILITIES
Disney-Star India is looking for a dynamic professional with an entrepreneurial mindset to lead this category development initiative and is expected to be the to be a key link between Digital –first brands and our network. You will lead a team of passionate professionals and help drive our brand philosophy and advertising sales revenue for the network. You will be responsible for
- Ad Revenue business planning, forecasting and delivery by on-boarding New-Age startup businesses and help them grow in their brand journey.
- Mentoring and grooming talent within the team by identifying learning opportunities, recognizing, and rewarding high performance
- Build a shared culture of innovation and execution excellence to drive business growth
PERFORMANCE MEASURES
- Achievement of the assigned revenue targets
- Gathering market intelligence with respect to Competition, Clients, Agencies and overall business landscape to further our business objectives
- Developing preferred channel partnerships with market
QUALIFICATION
- Minimum Qualification: MBA
- Total 15-18 years of experience
- Client facing lead roles with experience in business development, consulting, business strategy /creation within a media/internet company is preferable
- Experience of sales/ marketing with digital first brands is desirable
KNOWLEDGE AND SKILLS
- Deep understanding of consumer brands, Categories, and their business objectives
- Understanding of media mix in the context of TV and Digital
- Strong quantitative and analytical ability
- Demonstrated ability to research and think strategically basis the insights
- Powerful communication and presentation skills
PERSONAL ATTRIBUTES
- Superlative networking skills
- Business orientation
- Ability to engage with founders and VC funders of new age businesses
- Ability to drive and deliver revenue targets
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.