Associate Director, Customer Strategy & Marketing
Customer Strategy & MarketingOVERVIEW OF THE COMPANY
StarStar India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/JOB DESCRIPTION
KEY RESPONSIBILITIES
Key Responsibilities:
- Create and execute a cohesive content strategy that would influence decision makers across stages and organizations
- Develop breakthrough campaigns across channels to drive product awareness
- Build a brand strategy to further the sports evangelization agenda which establishes Star Sports as the go to platform for advertising
- Play a pivotal role in the ABM strategy along with leadership team by providing strategic inputs for personalized selling and working closely with other functions to co-create content
- Spearhead demand generation initiatives for the Ad sales team to create pull for sports leagues among advertisers and partners
- Lead marketing strategy for whitepapers, case studies and thought leadership content to establish the platform as a must have in the broadcast media mix
- Leading diverse and multi-functional project teams to manage end to end delivery of marketing plans in a fast-paced environment
- Working closely with Internal & External Partners: Advertising agencies, media planning and buying partners, research agencies, activation agencies, social and digital agencies, production houses with strong stakeholder influencing including social media influencer management
People Management KRAs
- Driving and motivating the team to achieve KRAs by undertaking reviews
- Developing talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring
- Building a culture of cross-functional collaboration and driving team to productively work across functions (PRS, Operations, Analytics etc.) and resolving escalations / conflict management where required.
- Managing performance of direct reports by continuous performance feedback, timely course-corrections and working with HR to launch performance plans as and when required. Ensuring similar practices are followed by all people managers within team.
PERFORMANCE MEASURES
- Annual Channel GRP Target
- Delivering growth in slot reach for sports leagues
- Deliver high impact campaigns for B2B clients
- Adherence to marketing budgets
- Growth in Brand Equity scores
- High Collaboration with Central Marketing, Media and Public Relations
QUALIFICATION
- 10 + years of experience in customer strategy/customer analytics/marketing with 4-5 years in core B2B/product including media planning on linear and digital platforms
- MBA: Marketing from a reputed Tier I / Tier II college preferred
- 10-13 years’ experience in marketing and communications at reputed organizations
- Sectors:
- Ideally from Media & Entertainment background in a current or past role
- Advertising & Media agencies – worked on media brands/campaigns
- Other D2C businesses like FMCG/Consumer goods/Telecom/Automobile
- Activation Agencies
KNOWLEDGE AND SKILLS
- Strong Marketing and Editorial bent of mind
- Should have seen and understood the other elements of marketing, like branding, consumer insight, consumer engagement etc.
- Should have an understanding of working with trade media and of managing vendors and agencies
- Experience in creating and executing GTM strategy for enterprise customers that have led to high engagement and pipeline building
- Performance marketing experience to effectively track marketing funnel
- Demand generation & operational strategy across online and offline paid channels
- Should have executed ABM programs at scale with proven results
- Excellent communication, presentation skills and proficient in English (written and verbal)
- The role requires the individual to be a strategic thinker and also high execution orientation, quick thinking and implementation. The incumbent should be comfortable with a lot of action and has the ability to handle multiple issues/activities
- Comfortable with numbers and analysis and making sense of them for marketing decisions
- Strong analytical skills with a clear point of view on where/how to measure impact and drive efficient results
- Business wherewithal
- Exposure to categories targeting female consumers would be an advantage
PERSONAL ATTRIBUTES
- High energy, assertive and to be able to deal with multiple stakeholders, comfortable with a lot of focus from top management
- Ability to work under pressure and tight deadlines
- Eye for detail and a sense of good creative aptitude with the ability to convert a linear marketing problem into non-linear ideas
- Highly collaborative; ability to solve problems
- Manage relationship for self and team with key stakeholders
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.