Assistant Manager-Customer Analytics

Customer Analytics

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

POSITION RESPONSIBILITIES

Strategic / Policy related KRAs

Competition Landscape Tracking

• Creation and distribution of genre decks showcasing the movement in TV industry metrices like Program GRPs, Ad GRPs, pricing movement to facilitate decision making by National Genre Heads
• Provide customer analytics insights to Channel Heads and Cluster Heads by providing in-depth analysis of Top clients and provide inputs on increasing depth by analyzing their advertising behaviour.
• Work along with sales excellence team on facilitating dashboard for tracking competitive metrices like market share, fair share etc.
• Provide overall market sizing inputs basis the media market reports published by third party bodies like FICCI, KPMG, GroupM etc.

Provision Management

• Creation and submission of quarterly provisions basis the delivered GRP shortfall to clients and agreed guidelines of provision creation
• Tracking and updating of bonus spots in line with the provision created during the quarter
• Facilitate the approval of bonus spots for finance heads to ensure optimization of provision utilization for the channel revenue
• Submission of provision reversals basis bonus spots/Make Good provided to the clients in the quarter

Revenue targets for cluster of channels / Genre

• Work closely with revenue heads, cluster heads, channel analytics and PRS to maximise revenue for the channels in line with the planned AOP targets
• Monthly validation and compiling of channels sales achievement for all the team members
• Collaborating with channel analytics team to finalise on all financial adjustments (provisions, inter-channel revenue adjustments)

Financial Accountability / Commercial Impact

Expense Budget Management

• Creation and submission of expense budgets and reforecasts for the ad sales to finance team
• Work closely with brand solutions team on expenses incurred and tag it to the vendor basis the data provided by the finance team

PERFORMANCE MEASURES

• Timely and accurate submission of provision and reversal data to finance team as per the SOP guidelines
• Provide competitive data insights to Channel Heads and Cluster Heads to improve their market share and pricing
• Identifying and highlighting opportunities post top clients’ analysis to Sales Team and PRS
• Ensure accurate cascading of targets and channel achievement

QUALIFICATION

• Minimum Qualification : MBA (Premier/ Tier 1 management institute) or equivalent
• With 2-5 years of post-qualification experience

KNOWLEDGE AND SKILLS

• Strong Quantitative and analytical ability
• Outstanding MS Excel Skills
• Preferable - BARC, Media express, BI/BO tools

PERSONAL ATTRIBUTES

• Excellent quantitative aptitude
• Strong Interpersonal skills
• Team Player
• Excellent communication and presentation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.