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ICC World Cup 2015: Brands play their best shot

Star India had announced that it had managed to get broadcast sponsors for the World Cup this year which include brand such as Sony, Airtel,, Hero MotoCorp, Karbonn,, MRF Tyres, Amul,, iBall, Lloyd, Philips Pro-skin Trimmer, Volini Spray, Britannia 50-50, Vodafone, Sparx, DIU,, Layers Shot, Livguard, Endura Mass, Set Wet, Hercules Roadeo, Polycab, FedEx, Maruti Suzuki, Nestle,, Paytm, Pidilite - Fevi Kwik, Marico and Raymonds.

GEC Watch: Star Plus only gainer; Colors returns to No. 2

Star Plus was the only gainer among the top Hindi general entertainment channels in Week 6 of TAM 2015. Besides Star Plus, Big Magic too added a few eyeballs.

GEC Watch: Impressive opening for Colors’ Ashoka and KKK

'Khatron Ke Khiladi – Darr Ka Blockbuster Returns’ opened with a staggering 8.6 TVM while ‘Ashoka’ averaged 5.4 TVM in its opening week

Star Sports looks to amplify World Cup buzz

Sanjay Gupta, COO, Star India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take t

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