Telling the world

The 2004-2014 decade has been a very interesting one for the media. It saw enormous ownership in all aspects of media- enormous development in content creation, enrichment of content both in terms of creativity and resources, huge proliferation of broadcast media with a number of channels coming up not just in Hindi but in regional languages too, providing news, entertainment and niche content.

If there is any complaint that I have about the Prime Minister, it is that he has not cajoled and pushed the corporate sector to invest more, says Uday Shankar

Sanjay Gupta, COO, Star India said, “Premium quality English content allows broadcasters to target premium audiences in the 18-30 age group, who actively consume content on the second screen. With English content we are able to bring in a new set of consumers, which allows us to rope in premium brands to advertise on the channels.”