Telling the world

Sanjay Gupta, COO, Star India said, “Premium quality English content allows broadcasters to target premium audiences in the 18-30 age group, who actively consume content on the second screen. With English content we are able to bring in a new set of consumers, which allows us to rope in premium brands to advertise on the channels.”

Ever since its inception, ‘Doctor Who’ has enjoyed the distinction of being one of the greatest science fiction shows with a phenomenal cult following of over 77 million fans across the globe, which only increased after it’s revival in 2005.

Uday Shankar, CEO, Star India, said, “We used Asianet as a beach head for the South and elevated the quality of content dramatically with sharper storytelling, involving the best of the creative fraternity and breaking the caste divide between film and TV. For logistic reasons outsourcing production might make sense, but unless you internalise the core creative skill, you will not be able to sustain success, which is why we have built a robust internal creative team to ensure this."