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Life OK takes 14 per cent market share of the entire pie as it continues to showcase innovative and disruptive content to stay in the game.
The fiction space saw a few new shows that might be experimental, but also can be seen as TV channels looking to change the direction of content in the future.
During ‘STAR GOLD New Year’s Party’, Star Gold will showcase a mix of blockbuster films such as KICK, Singham Returns and Jai Ho as well as some heart-warming, eccentric entertainers such as Hawaa Hawaai, Bobby Jasoos, O Teri, Yaariyan, to name a few. Viewers can enjoy watching some of the best movies released during the last year ranging from action packed drama to romantic comedies.
Star India Chief Operating Officer Sanjay Gupta, said: “Football is an aspirational sport and India has a committed fan following for the Barclays Premier League. BPL Live is a great initiative to take fans closer to the game, its iconic clubs and legendary heroes.”