Telling the world

Fox Star Studios India chief marketing officer Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”

Ajit Mohan, head of digital, Star India said, “Success in the last two months has given us confidence that India is ready for a mobile app." Adding that the numbers recorded are the “highest ever aggregation of users for a sporting event on digital.”

FX India will launch the series on 15 May and will air it from Monday to Friday at 9 pm.