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One advantage of new RIO is that carriage fees will go away: Uday Shankar

Star India CEO Uday Shankar said, “In the current scenario the collections are happening but the content owners are not getting the money, despite the fact that the consumers are paying it. Currently the MSOs are getting only 25 per cent of the collection from the LCOs. The new RIO assures a more disciplined and transparent manner of operating for all,”

GEC Watch: Colors, Big Magic gain viewership; Life OK returns to No. 4

The week also witnessed change in pecking order as Life OK returned to No. 4 position.

New Playground

The advent of new sporting leagues has given a bunch of little-known brands the chance to own teams and get a low-cost advertising platform.

Life OK refreshes ‘Savdhaan India’ as it reaches 1000 episode mark

Ajit Thakur, EVP and General Manager, Life Ok, said, “‘Savdhaan India’ has been one of our remarkable shows. It is a proud moment for us to witness ‘Savdhaan India’ reach the 1000 episodes mark in such a short time span. At Life Ok we have always tried to offer differentiated and meaningful entertainment to our viewers and ‘Savdhaan India’ has been one such endeavour. It aims to motivate a common Indian to be resilient and fight against crime. Through our efforts, we hope to have transformed a f

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