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Star India president sports Nitin Kukreja said, "Over the past year, we have invested in sports like kabaddi, hockey, badminton and football, apart from cricket.
Gaurav Banerjee, General Manager, STAR Plus said, “Our viewers are always interested in which films have been the most popular and who are the stars who have the biggest draw. We are happy to have partnered with Box Office India magazine to come up with the first ever STAR Box Office India Awards. These awards are the first to be primarily based on Box Office Collections. In essence it’s really people’s votes in the form of their hard earned money which sets the box office register ticking. The first Star Box Office India awards will have the most iconic Bollywood names on stage and provide for a perfect Diwali celebration for all Star Plus viewers.”
Super star Aamir Khan is upbeat about the latest edition of the popular show 'Satyamev Jayate' whose first episode aired on Sunday.
Ajit Thakur, EVP and general manager, Life OK and Channel V said, "Life OK may not be a staple diet for a Hindi GEC viewer but if he/she is looking for variety, the person will come to the channel."