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Life OK teams up with Ekta Kapoor’s Balaji Telefilms to launch biggest fiction show ‘Ajeeb Daastaan Hain Ye’

Excited about the latest venture Ajit Thakur, EVP & GM, Life OK, says, “We at Life OK have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. This show will be one of our biggest launches since it brings together three powerful forces, Ekta, Sonali and the story of an extremely strong female protagonist. We are confident the viewers will enjoy the show as much as we enjoyed making it. The show is definitely something you should watch for its extremely well defined characters and a compelling story. It's a journey of a woman from being a content homemaker to displaying the courage to step out and gain financial independence in order to secure the lives of her loved ones, her children.”

Hero Indian Super League to be aired across 8 channels

Star India COO Sanjay Gupta said, “We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and, as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen-before plan, leveraging the strength of sports, entertainment, regiona

GEC Watch: Only Zee TV adds viewers in Week 38; strengthens grip on No. 2 slot

Star Plus led the pack followed by Zee TV at No. 2 and Colors at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively

Star Sports looking beyond cricket with 3 new channels

Star Sports President Nitin Kukreja said, “We will be launching these new sports channels in the next few months. We are committed to investing in newer sports and this just means that we need to have the channel capacity to showcase such content.”

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