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Crime, cops, thrillers: English General Entertainment space turns red hot

Kevin Vaz, Business Head, English Portfolio, Star India, explains, “Each channel has a very specific content programming. FX showcases edgy, bold and differentiated content and is home to the most critically acclaimed shows like ‘The Guardian’, ‘The Walking Dead’ and ‘American Horror Story’, while Star World rules as ‘the destination’ for the best in English entertainment. With flagship properties like ‘Masterchef Australia’ and ‘Koffee with Karan’, and also award winning shows like ‘House’ and

Pro Kabaddi Likely to Break Even in Season 2

Broadcaster Star is elated. "These (viewership) numbers will help us sell better next year," said Sanjay Gupta, chief operating officer at Star India. "A lot of brands were keen this year, but next year will be even better."

GEC Watch: Life OK’s ‘Dare to Dance’ opens on strong note

‘Dare to Dance’ opens at 4.5 TVM to become the second most watched show of the weekend. Sony’s new weekday show ‘Hum Hain Na’ opens at 3.2 TVM in Week 36 of TAM 2014

Rural players of the fading sport of kabaddi now aspire to TV fame and fortune

Uday Shankar, chief executive of Star India, the entertainment and sports network that is a division of 21st Century Fox said, “Kabaddi has deep roots and resonance, but the challenge was to present it for the urban middle-class Indians as a style and attitude statement. To get them to say ‘Oh my God, kabaddi is actually quite cool.’?”

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