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Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.
Mr. Kevin Vaz, General Manager, English Bouquet, Star India Pvt. Ltd said, “Over the years MasterChef Australia showcased on Star World has transformed the culinary landscape in India. It’s been our endeavor to deliver the MasterChef Australia experience to our viewers in India. Our association with JSM is an effort in that direction. We are excited by the fact that this year we will deliver the flavors of MasterChef across all major metros through this on-ground initiative.”