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Commenting on the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We are pleased to premiere Fast & Furious 6, the most exciting and thrilling movie from the franchise. To present the movie with a befitting premiere, we have designed an innovative marketing campaign complete with a high octane dose of action to enhance viewer engagement and excite our audience”.
Gaurav Banerjee, General Manager, Star Plus said, “Of course our landmark shows continue to be strong. ‘Diya Aur Baati Hum’ has been the top rated show in the country for the past two to two and half years and ‘Yeh Rishta Kya Kehlata Hai’ continues to be in the top 5 shows in the country for the last five years. So we have heritage shows like Yeh Rishta Kya Kehlata Hai which continue to be very strong and we have strong new shows that which we have launched in the last 9 to 10 months."
Star Plus holds seven slots in top 10 weekday shows followed by Zee TV with three. SAB TV’s Tarak Mehta remains in top 10 in Week 26
Star India’s advertisement says, “Grow your business with the power of Star!” The who’s who of the advertising industry took notice of the path-breaking step initiated by Star network CEO Uday Shankar.