Telling the world

Uday Shankar, chief executive of Star India said, "Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India."

An aggregate of 429 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) watched the inaugural Hero Indian Super League football tournament live on their TV screens, making it the second most-watched sport in the country after cricket.

Uday Shankar, CEO, Star India said, “Launched with the aim of helping football take root among the country’s masses, the Hero ISL was backed by an aggressive broadcast plan, to bring an unparalleled football experience to viewers. Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India. As we gear for a bigger and better second