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Uday Shankar, CEO, STAR India said, “STAR CJ provides world class home shopping experiences to consumers in India and has been a valuable investment for us. We and CJ have enjoyed an excellent working relationship and we expect this to continue unaffected by the sale.”
Colors holds No. 3 position despite a decline in viewership. Sony and SAB TV also lose eyeballs.
Debarpita Banerjee,VP - Marketing and Communication, at National Geographic and Fox International Channels says, "We have revamped our channel primarily because being leaders of both travel and lifestyle and English entertainment, it was necessary to reinvent, so as to grow the category. Also, it gave us the opportunity to align with the global brand Fox Life."
Star India - one of India’s leading broadcast players, is undoubtedly taking a big step forward to enter this segment and leverage the existing opportunity.