Telling the world

It was a year in which football went through novel experiences, not all of them positive. There was much that shone but nothing caught our eye like the four elements referenced above.

The success of the ISL, at least in the number of eyeballs grabbed, means that money is being pumped into Indian football, the investor confidence is on the rise and more importantly, it has given the players a platform.

Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."