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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Life OK launches second season of 'Welcome' with 'aam aadmi'

Ajit Thakur, head, Life OK, says, "It is our endeavour to introduce clutter-breaking content and our reality shows are always served with a twist. After the successful first season, we are now introducing Welcome 2 - Baazi Mehmaan Nawaazi Ki. As five contestants from culturally diverse backgrounds come together, the show moves away from the run of the mill kitchen politics and takes you into the actual kitchen conversations. This time around, the show focuses on Dilwalon Ki Dilli, the melting po

Star Gold's HD push

Star Gold Head Hemal Jhaveri: “We are categorically looking at premiering certain content that we have acquired only on Star Gold HD. It’s a very clear vision we have for keeping the FPCs for both the HD and SD feeds very different from one another. If a viewer is going to pay premium prices he deserves something extra, so we figured why not premiere movies, may be a week or even a month in advance, than our SD feeds. We are clearly focused on strengthening our HD portfolio and it does attract a

GEC Watch: Star Plus widens leadership margin even as Colors adds maximum viewership

Star Plus almost touched its high point with 727 TVM in Week 11 of TAM 2014

Videocond2h adds Star Sports2

In a move to strengthen its bouquet of offerings, direct to home (DTH) operator Videocon d2h has added Star Sports 2 on its platform.

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