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GEC Watch: Colors, Big Magic gain viewership; Life OK returns to No. 4

The week also witnessed change in pecking order as Life OK returned to No. 4 position.

New Playground

The advent of new sporting leagues has given a bunch of little-known brands the chance to own teams and get a low-cost advertising platform.

Life OK refreshes ‘Savdhaan India’ as it reaches 1000 episode mark

Ajit Thakur, EVP and General Manager, Life Ok, said, “‘Savdhaan India’ has been one of our remarkable shows. It is a proud moment for us to witness ‘Savdhaan India’ reach the 1000 episodes mark in such a short time span. At Life Ok we have always tried to offer differentiated and meaningful entertainment to our viewers and ‘Savdhaan India’ has been one such endeavour. It aims to motivate a common Indian to be resilient and fight against crime. Through our efforts, we hope to have transformed a f

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