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Nikhil Madhok, Head - Marketing, Star Plus said, “In television, there is no immediate sale value. What you are really trying to do with on-ground activation is to establish a close personal encounter of the consumer with the brand or the show message. Here, the desire is that the message should stay with the consumer which in turn will help him/her tune into your channel and the show."
Business head, Star English channels - Kevin Vaz gives Indian Television a lowdown on the programming – past, present and future – of Star World and its more recent sister channels, Star World Premiere and FX
Star India CEO Uday Shankar says, "Yes, the show has been instrumental in bringing about awareness on issues like medical malpractice and child abuse. It also blurred the lines between entertainment (fiction and reality shows) and non-entertainment (news etc.). It brought to light that what matters is the impact."
Star India sports business head Nitin Kukreja told agencies that 90 per cent of the channels air time inventory has been sold off.