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Sanjay Gupta, COO, STAR India said, “We are looking at consumption on devices beyond TV in a big way. Therefore, we are looking to engage with consumers in a very meaningful way.” He was referring to Star Sports’ association with Vodafone to promote a digital sports marketing initiative, called ‘Vodafone Sports Portal’.
Star Plus emerges as the leader in every slot in weekday primetime barring 8 PM with six shows in the top 10 list in Week 6 of TAM 2014
In an exclusive chat with exchange4media, Sanjay Gupta, COO, STAR India, "STAR has committed to invest Rs 20,000 crore in developing the sports genre"
Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.