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MIPCOM 2014: Star India eyes newer formats, greater reach

21st Century Fox co-chief operating officer James Murdoch said, “The business in India has been doing great. We are the number one network there. If we continue to innovate and lead in India, it will prove to be a game changer for us.”

Scale change for next Life OK-stage

Ajit Thakur, general manager, Life OK said, "We will be launching an aggressive content and marketing exercise. This is the sort of content revamp that a GEC would ususally carry out over a year, but we have decided to do it in three months. Over the past two and a half years, we have reached a certain level, and now want to go to the next level. We have a formidable share of 14 per cent in the GEC market and now want to provide even more differentiated content."

All of our business is risk: James Murdoch

21st Century Fox co-chief operating James Murdoch said, “I think all of our business is risk. We like to look at a competitive landscape where you might have strong incumbents in a place, but we like to look at places where we think we can make a challenge.”

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