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GEC Watch: Colors retains No. 2 position as others lose viewership

Star Plus continues to dominate weekday programming with 4 shows in top 10 followed by Zee TV with 3 shows and Colors with 2 shows.

Hero ISL opening promises to be a spectacular visual extravaganza

The entertainment packed proceedings will be telecast starting 6 pm on eight channels of the Star network and also be aired on www.starsports.com, whereas the on-ground entertainment will start 5:20 pm onwards.

Amul, Pepsi, Puma join ISL as partners

Star India COO Sanjay Gupta said, “We are a few days away from the kick-off of the Hero Indian Super League and it has gained excellent traction as is evident in the number of sponsors lined up to support the league. The response from sponsors has been overwhelming and the league has attracted a wide range of marketers from a variety of industries. Hero is the Title Sponsor for the league while Maruti Suzuki has signed on as the Associate Sponsor for the league. The league will also be supported

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