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STAR’s Indian cricket team sponsorship: What prompted the move?

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

Star India bags Team India sponsorship rights for 4 years

Uday Shankar, CEO, Star India, said, “It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general.”

Star TV UK debuts on Sky’s on demand service

Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so.

Sahara mulls sponsorship re-bid for Indian team

Star India, Multi Screen Media, UB Group, Twenty First Century Media (TCM), World Sports Group and Gaames Unlimited are the other six entities who have bought the invitation to tender.

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