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Come January, Indian cricket team will sport Star logo

Star India Chief Operating Officer Sanjay Gupta said: “We have bought this sports asset to use as a tool for marketing our various brands. We have a portfolio of brands from Star Plus, Life Ok, Star Cricket, etc, and we will use this asset when we need to push any of these brands. Of course, we will need some time, as the jerseys will have to be printed by Nike. We have been buoyed by our experience of being a ground sponsor for IPL; that has, for instance, helped us market the Star Plus brand n

"We will use the Indian jersey to promote all our brands

Star India COO Sanjay Gupta speaks on the title sponsorship of team India, the reasons behind the sports drive and the challenges that lie ahead in monetising all its investments

STAR’s Indian cricket team sponsorship: What prompted the move?

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

Star India bags Team India sponsorship rights for 4 years

Uday Shankar, CEO, Star India, said, “It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general.”

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